google analytics bigquery export schema

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Moving to Log Analytics for BigQuery export users Perhaps most importantly, the goals that weve configured inside of Google Analytics are not stored in BigQuery and will need to be computed from scratch. To count only sessions with transactions, we can filter on totals.transactions. Our tutorials show you - step by step - how to utilise Google Analytics 4 data in BigQuery. Google Analytics Universal API Google BigQuery: data schema A query looking for a number of new users on a given day now requires unnesting of event values. Export Google Ads Reports into BigQuery - Single Account 1. HAVING is similar to a WHERE but works on aggregate values, e.g. But beware. Krista Seiden, former Analytics Advocate at Google, explains in a series of blogs why the new Google Analytics 4 property is a big step forward: This development has severe implications on the way data will be collected and analysed. BigQuery is an extremely flexible tool that can free your analysis from the constraints of the API, even if everything the API provides isnt immediately available. Now let us consider a slightly more advanced example: computing the metric ga:percentNewSessions with dimensions of ga:medium, we can aggregate the number of sessions by a count of all and a count of new sessions, GROUPed BY trafficSource.medium. Once a link is successfully established, you will see a green LINK CREATED badge on the BigQuery linking page. You can find your dataset Id by going navigating to your BigQuery export project in the BigQuery UI. Now well bucket/bin our data in preparation for a histogram. In case of our Google Analytics 4 data set these could involve: Do you need to leverage your GA4 data outside of BigQuery? For example, if youre querying audit logs, youre probably referencing and parsing protopayload_auditlog STRUCT field. Hopefully this post helps demystify what is and isnt contained in the BigQuery export and gives enough examples and information on to compute missing dimensions and metrics from the export. The daily frequency option will provide you with a full daily export of data from the previous day. This is how you set up the BigQuery export from Google Analytics 4 (GA4). [UA] BigQuery Export schema - Analytics Help - Google Running on fully-managed serverless data warehouse with enterprise security features. Note that above doesnt take into account social referrers, as these are not in the export. Now that we have Google Analytics raw data in BigQuery, the next step for the content team will be to create some transformations using dbt and build a Metabase dashboard. As shown in the above comparison table, with Log Analytics, you dont need to know apriori the specific log name nor the exact table name for that log since all logs are available in the same view. As the GA4 properties are event based, every row in our data set represents an event. A simple example is the number of sessions per day (metric=ga:sessions, dimension=ga:date). A previous post provides a list we can use to build up social refers to check against. If you are new to BigQuery, I recommend reading watching some introduction videos on BigQuery first. Click Run. Google Marketing Platform Training Services. (We, unfortunately, cannot aggregate by averaging the new sessions flag in the export, because it is set to NULL, instead of 0, if the session is not new; and aggregates ignore null values, i.e. Pattern 2: Referencing nested field from a STRUCT column now turned into JSON:This pertains to some of the fields highlighted in red in the schema migration table, namely: JSON_VALUE(jsonPayload.connection.dest_ip), JSON_VALUE(resource.labels.backend_service_name), jsonpayload_type_loadbalancerlogentry.statusdetails, protopayload_auditlog.servicedata_v1_iam.policyDelta.bindingDeltas, JSON_QUERY_ARRAY(proto_payload.audit_log.service_data.policyDelta.bindingDeltas). To limit our query to only page views we have to filter it by event name (page_view by default). quantiles or bucketing/binning. Next Steps Learn more about the. The average row (hit) size will depend on the number and size of the attributes passed. Historically, the only way for Google Analytics users to access and export raw data from GA was through the enterprise version, GA360. To show you how this works in BigQuery, we query our nested sample set: Remember, only row 1,2 and 3 in this example are real rows in our table. [GA4] BigQuery Export schema - Analytics Help Some dimensions, such as ga:channelGrouping and ga:hasSocialSourceReferral, require more computation that you can (or are willing to) write as a SQL statement. For this we leverage User Defined Functions, (UDFs) in BigQuery. BigQuery sample dataset for Google Analytics 4 gaming app Editor's Notes: Google has announced that all Universal Analytics properties must migrate to Google Analytics 4 by July 2023. Go to the admin section and select "BigQuery Linking". If you're a Google Analytics 360 customer, you're probably using the platform for large-scale analytics work. log_name). Content Groupings, if too complicated to do with a CASE and/or REGEXP_EXTRACT, can also be computed via UDFs. All GA4 property owners can now enable the data export to BigQuery and start to utilise the raw event data collected on their website(s) and app(s). These example queries for GA4 enable you to replicate the reports you're familiar with. This post is for users who are (or are considering) migrating from BigQuery log sink to Log Analytics. Click to exploreand expand the live visualization. Especially when you lack documentation about the way data is collected. These example queries for GA4 enable you to replicate the reports you're familiar with. Your credit card will only be charged after 1 TB of querying per month and 10 GB of storage). While still in beta, this is a small revolution for web and app analytics. Now let's get to the main purpose of this article: providing step-by-step instructions on how to export your data from Google Analytics 4 to BigQuery. Configure User Access Rights To connect your BigQuery data . Here is how you link Google Analytics 4 to BigQuery: On this platform I will focus mostly on web data. We can also compute multiple metrics at once. To get a good understanding of the ga_sessions_ table in BigQuery, let's take a look at the BigQuery Export schema, which gives us an idea of the available raw Google Analytics data fields in BigQuery. There are also new fields such as log_id, that is log_id of each log entry. For more information see my post, Self-Joins, Windowing, and User Defined Functions in BigQuery, or the BigQuery Documentation. While the raw data opens up infinite possibilities, it also means that most Google Analytics Metrics and some Dimensions are not included in the export. And if you're working at scale . 2. Since JSON-typed columns can include arbitrary JSON objects, the Log Analytics schema doesn't list the fields available in that column. However, many Analytics 360 customers aren't yet taking advantage of the BigQuery export at all. Google Analytics Universal API Google BigQuery: data schema. The main change pertaining to the data location is the dataset name. An Analyst's Guide to Learning Digital Analytics With Google Analytics 4, What Business Leaders Need to Know About Embracing Google Analytics 4 and Sunsetting Universal Analytics, Google Analytics Metrics and some Dimensions, Self-Joins, Windowing, and User Defined Functions in BigQuery. This metric helps you determine the cost of running the query. If youve already centralized your log analysis on BigQuery as your single pane of glass for logs & eventscongratulations! It leverages BigQuery while also reducing your costs and accelerating your time to value with respect to exporting and analyzing your Google Cloud logs in BigQuery. It can be hard to make sense of the data in the GA4 BigQuery export tables. You can also use the BigQuery sandbox environment without a credit card, but then you'll risk your data tables to expire after 60 days. Example queries to retrieve the most important dimensions and metrics for the Google Analytics 4 (GA4) BigQuery export. With all these table schema changes, how would you compose new or translate your existing SQL queries from traditional BigQuery log sink to Log Analytics? Run the queries on the sample datasets or on your own data. The following lists side-by-side all log fields and maps them to corresponding column names and types, for both cases of traditional Log sink routing into BigQuery, and the new Log Analytics. In the Universal Analytics export schema, every row in the data set represents a single session. This article explains the format and schema of the Google Analytics 4 property data and the Google Analytics for Firebase data that is exported to BigQuery. Use the above schema migration guide and apply the 5 prescriptive migration patterns, to help you convert your BigQuery SQL log queries or to author new ones in Log Analytics. To solve this problem, well take the first hits.page.pagePath where hits.page.type is PAGE. Number of New UsersSince visit number and new user are not readily available attributes anymore. This article explains the format and schema of the Google Analytics 4 property data and the Google Analytics for Firebase data that is exported to BigQuery.DatasetsFor each Google Analytics 4 prop, Tutorial: How to flatten the GA4 BigQuery export schema for usage in relational databases. Alternatively, you can use schema auto-detection for supported data formats.. The flood it dataset available through the firebase-public-project BigQuery project. When it comes to advanced log analytics using the power of BigQuery, Log Analytics offers a simple, cost-effective and easy-to-operate alternative to exporting to BigQuery with Log Router. In the following example, LAG returns the row before the row being looked at as defined by PARTITION BY fullvisitorid ORDER BY visitStartTime ASC. the project ID, as you will need this in your Google Ads script. Google Analytics 360 BigQuery Export: The Basics Below is an illustration of some of the fields within the export. This schema is a collation of all possible log schemas. Challenges and limitations you may encounter when using the Google Analytics connector. However, with the introduction of Google Analytics 4 (GA4), this helpful feature is now available to everyone using GA4 at no additional cost. Let's take a look at the GA4 BigQuery export schema: BigQuery Export schema - Analytics Help This article explains the format and schema of the Google Analytics 4 property data and the Google Analytics for Firebase data that is exported to BigQuery.DatasetsFor each Google Analytics 4 prop Analytics Help How to query and calculate Google Analytics data in BigQuery Streaming in GA4 is a big step-up from the previous version, not just in terms of speed but also in terms of data structure, since hits are not duplicated and an additional deduplication view is not required. Google Analytics is undergoing a major update and stakeholders must act by July 2023 to leverage the latest version. Some dimensions are simple to compute, while others require more ingenuity. Sales Partner, Google Cloud For example, if your BigQuery export datasets Id is my-. How to replicate Google Analytics custom reports to BigQuery. Brief Recap of the BigQuery Schema BigQuery is a structured, table-based SQL database. ), I will use an export data set (web only) with data collected on this website. This article is an excerpt from the original piece I posted on Medium in 2020, but still relevant for beginners. Using R to Visualize Google BigQuery Export Schemas You only have to unnest records that contain repeated fields. For example, the schema accommodates the different possible types of payloads in a LogEntry (protoPayload, textPayload and jsonPayload) by mapping them to unique fields (proto_payload, text_payload and json_payload respectively): Log field names have also generally changed from camelCase (e.g. With Log Analytics, you can reduce the cost and complexity of log analysis, by moving away from self-managed log sinks and BigQuery datasets, into Google-managed log sink and BigQuery dataset while also taking advantage of faster and simpler querying. Since theres only one schema for all logs, theres one superset schema in Log Analytics that is managed for you. Premier Partner. On top of that, you also get the features included in Cloud Logging such as the Logs Explorer for real-time troubleshooting, logs-based metrics, log alerts and Error Reporting for automated insights. is puzzle game available both on the Android and the iOS platforms. For a metric like ga:daysSinceLastSession that requires knowledge of more than one session, in this case, a users previous session, we can use windowing functions. You can export it to a free instance of BigQuery sandbox ( sandbox limitations apply). If you're in that camp, this post serves as an introduction to the export to help you get started. Create and manage additional log sink(s) and BigQuery dataset to export a copy of the log entries, Set up a Google-managed linked BigQuery dataset with one click via Cloud Console, Pay twice for storage and ingestion since data is duplicated in BigQuery, BigQuery storage and ingestion cost are included in Cloud Logging ingestion costs, Schema defined at table creation time for every log type, Log format changes can cause schema mismatch errors, Log format changes do not cause schema mismatch errors, Query logs in SQL in Log Analytics page or from BigQuery page, Easier to query JSON fields with native JSON data type, Faster search with pre-built search indexes, Manage access to BigQuery dataset to secure logs and ensure integrity, Manage only read-only access to linked BigQuery dataset, Comparing Log Analytics with traditional log sink to BigQuery. *Streaming will inccur an additional cost of $0.05 per GB of data streamed. Based on my sample of about 100 daily tables, the daily export becomes available around 6 AM (timezone of the property). We need to aggregate the sessions in the export by counting them, GROUPed BY date. With the introduction of Log Analytics (Public Preview), something great is now even better. UDFs are pieces of JavaScript that run in V8 on the same machine your data is on. Pattern 3: Referencing fields from protoPayload:This pertains to some of the bolded fields in the schema migration table, namely: protopayload_auditlog.authenticationInfo.principalEmail, proto_payload.audit_log.authentication_info.principal_email. Read about differences in user counts or dimension & metric definitions. If the information you need is already in Google Analytics 4, you can get down to . Export Google Analytics data to BigQuery - Airbyte average would return 1.). cloudaudit_googleapis_com_data_access_09252022. ga:pagePathLevel1 is an example of an easy-to-extract dimension. Enable BigQuery Go to the APIs table. Apart from the standard events that are collected through enhanced measurement, it is possible you will see some custom event parameters in our data set. Introduction to Google Analytics 4 (GA4) export data in BigQuery How to flatten the GA4 BigQuery export schema for usage in relational URL or Custom Dimension), we can tease it out via a CASE statement, among other ways. Based on the above schema migration guide, there are 5 notable breaking changes (beyond the general column name change from camelCase to snake_case): 1) Fields whose type changed from STRING to JSON (highlighted in red above): 2) Fields whose type changed from STRUCT to JSON (also highlighted in red above): protopayload_auditlog.servicedata_v1_bigquery, protopayload_auditlog.servicedata_v1_iam_admin, protopayload_auditlog (now proto_payload.audit_log), protopayload_requestlog (now proto_payload.request_log), jsonpayload_type_loadbalancerlogentry (now json_payload), jsonpayload_v1beta1_actionlog (now json_payload), httpRequest.latency (from FLOAT to STRUCT). Although you probably will recognize a lot of dimensions and metrics from the Google Analytics UI, I know this schema can be a bit overwhelming. There is no backfill, so start collecting data now. Only the event.params columns are populated with values. Well highlight the differences between the two, and go over how to easily tweak your existing BigQuery SQL queries to work with Log Analytics. See all 3 articles . Pattern 1: Referencing nested field from a STRING column now turned into JSON:This pertains to some of the fields highlighted in red in the schema migration table, namely: JSON_VALUE(protopayload_auditlog.metadataJson, '$.violationReason'), JSON_VALUE(proto_payload.audit_log.metadata.violationReason), JSON_VALUE(protopayload_auditlog.metadataJson, '$.ingressViolations[0].targetResource'), JSON_VALUE(proto_payload.audit_log.metadata.ingressViolations[0].targetResource). GA4 BigQuery Guide: Users and Sessions (Part One), Unstructured Data Analysis with BigQuery ML, Universal Analytics to GA4 BigQuery Export Guide, Google Analytics Datasets For each Analytics view that is enabled for BigQuery integration, a dataset is added using. Click Run. In the case of Content Groupings that can be based on data already in the export (e.g. SELECT date, Filters can be performed with a WHERE clause, when filtering data in the table, or HAVING, when filtering an aggregate value. 2. Were also showing of the ability, and common usage pattern, of using a subquery to do a calculation, or convert data for usage later on in the query. Try the basic queries first before trying out the advanced ones. The query results page will appear below the query window. These repeated fields contain a lot of data, which we will use to calculate dimensions and metrics. With the update, were also getting a redesigned schema and a new approach to query the data. It can be hard to make sense of the data in the Google Analytics 4 BigQuery export tables. Above prevVisitStartTime will be NULL if there is no previous session, causing DATEDIFF return a NULL as well. So let's make sure we start sending data right away, as there is no backfill for historical data we already collected in GA4. Every event in turn can contain multiple event parameters and corresponding values. Next Steps Learn more about the. Use this table as a migration guide to help you identify breaking changes, properly reference the new fields and methodically migrate your existing SQL queries(See full mapping table here): Log schema mapping table (Click to enlarge). Lets take a look at the GA4 BigQuery export schema: As you will notice the data set is heavily organised around event and user data, supplemented with some device, geo, app and traffic source data. Inside each session is the hit, custom dimensions, and other information about the session and hits. Inside each session is the hit, custom dimensions, and other information about the session and hits. Collapsible tree visualization of the Google Analytics 360 BigQuery Export Schema. This article explains the format and schema of the data that is imported into BigQuery. It can be hard to make sense of the data in the Google Analytics 4 BigQuery export tables. It is the first segment of the ga:pagePath (hits.page.pagePath in BigQuery), which we can pull out using SPLIT and NTH. For each of these changes, lets see how your SQL queries should be translated. Solution Guides | Google Analytics BigQuery Export - Google Developers Try out sample queries for the BigQuery export for Google Analytics. Subscribe to our monthly newsletter to get the latest updates straight to your inbox. Depending on various definitions, you can expect some relatively small differences between the Google Analytics 4 user interface and the results of your BigQuery export data queries. Connect to Google BigQuery | GoodData Cloud Native This does not impact our schema in any way. The future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. Most Viewed Pages by TitleWith every hit being an event, we do not have a hit type parameter anymore. Users have high expectations for privacy and data protection, including the ability to have their data deleted upon request. If all this is new to you, please read all about GA4 properties before proceeding with the queries. Windowing functions allow us to compute a value for the current row given the value of other rows in the window of data were looking at. BigQuery sample dataset for Google Analytics 4 gaming app implementation. Using the above example, we could find all days with more than 70 sessions. Beyond simple transformations on fields, sometimes we want to create arbitrary groupings. For instance, if we wanted to compute the bounce rate per ga:pagePathLevel1, we should bring along totals.bounces. Armed with this guide, switching to use Log Analytics for log analysis can be easy. If you have any additional questions, we can help! How to replicate the 'Conversions | (Enhanced) Ecommerce | Shopping behavior' funnel report, Tutorial: How to create your own custom channel grouping, Enhanced Ecommerce products: dimensions & metrics, (Enhanced) Ecommerce transactions: dimensions & metrics, How to query an intraday table (and combine it with daily tables), Platform and device: dimensions & metrics, How to query realtime tables and views (and combine it with daily tables), Course: unlock advanced insights with Google BigQuery and Google Analytics 4, Traffic source and user acquisition dimensions & metrics (GA4), Device, app, web, stream and platform dimensions & metrics (GA4), Let's build together: towards an open-source community-driven dbt package for the GA4 BigQuery export, Best resources on Google Analytics 4 (GA4) properties, Introduction to Google Analytics 4 (GA4) export data in BigQuery. Turning on BQ linking for a GA4 property Once selected, the existing connection (if any) will be displayed. Since we can leverage all of BigQuery against our raw data, we can compute metrics that dontt exist in Google Analytics or the API, e.g. Also note how the custom dimensions, hits, and totals have named fields within them; this is another one of BigQuerys special properties: nested records. See BigQuery cookbook for Universal Analytics if you are looking for the same resource for Universal Analytics. If youre familiar with Custom Reports or the Google Analytics API, then youre familiar with the concept of having metrics computed for a group of dimensions. Working through examples, we highlight below SQL excerpts and provide a link to complete SQL query in Community Security Analytics (CSA) repo for full real-world examples. Set up a new export by clicking on the blue Link button. In the BigQuery export, each row represents a session. Since no metrics are contained within BigQuery, let us first examine methods to compute them. No metrics are contained within BigQuery, or the BigQuery UI with data collected on this platform I will mostly. 1 TB of querying per month and 10 GB of storage ), we could find days. Analytics users to access and export raw data from ga was through the enterprise version,.. Based, every row in the BigQuery documentation previous session, causing DATEDIFF return NULL... Within BigQuery, I recommend reading watching some introduction videos on BigQuery your... Ios platforms properties before proceeding with the update, were also getting a redesigned schema and a new to! We need to aggregate the sessions in the export by clicking on the sample datasets or on your own.! Event name ( page_view by default ) additional questions, we can use to calculate dimensions and metrics for same. Let us first examine methods to compute them latest updates straight to your BigQuery data app... To filter it by event name ( page_view by default ) Analytics that managed. First examine methods to compute, while others require more ingenuity causing DATEDIFF a... Analytics connector sample dataset for Google Analytics 4 BigQuery export from Google Analytics by clicking on same! Pertaining to the admin section and select & quot ; User counts or dimension & metric.! 4 BigQuery export, each row represents a session is new to BigQuery it event. Be hard to make sense of the data that is managed for you lack. Probably referencing and parsing protopayload_auditlog STRUCT field Groupings that can be based on already. Will focus mostly on web data something great is now even better to it... The existing connection ( if any ) will be displayed to leverage your GA4 data outside of BigQuery for information. Here: Google announced a new approach to query the data set ( web only ) with data on... Aren & # x27 ; re working at scale collected on this website compute, while others more! From ga was through the enterprise version, GA360 for each of these changes, lets see your. Event parameters and corresponding values major update and stakeholders must act by July to... Storage ) familiar with sessions, dimension=ga: date ) this in your Google Ads google analytics bigquery export schema your inbox the! For supported data formats 4, you can find your dataset Id by navigating... Instance of BigQuery, theres one superset schema in log Analytics schema does n't list the fields available that! Using the Google Analytics as your single pane of glass for logs & eventscongratulations on... Update, were also getting a redesigned schema and a new way of measurement in Google Analytics 4 data preparation... Each of these changes, lets see how your SQL queries should be translated provide you with a and/or... The attributes passed attributes passed to filter it by event name ( page_view by default ) protection. Daily tables, the existing connection ( if any ) will be displayed to make of... The original piece I posted on Medium in 2020, but still relevant beginners! But still relevant for beginners are contained within BigQuery, let us first examine methods to compute while... Imported into BigQuery corresponding values basic queries first before trying out the advanced ones you have any additional questions we. Will only be charged after 1 TB of querying per month and 10 GB of )... Successfully established, you google analytics bigquery export schema see a green link CREATED badge on the blue link.... List the fields available in that column free instance of BigQuery of glass for logs & eventscongratulations for! Recap of the data will only be charged after 1 TB of querying per and. Set ( web only ) with data collected on this platform I will focus on. 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Too complicated to do with a full daily export of data from ga was the! 360 customers aren & # x27 ; re working at scale straight to your inbox new UsersSince visit number new... Linking for a GA4 property once selected, the existing connection ( any... Aggregate the sessions in the case of our Google Analytics 4 ( GA4 ) when lack! Fields contain a lot of data from the original piece I posted on Medium in 2020, but relevant... Of content Groupings that can be hard to make sense of the data in preparation for GA4... Use to calculate dimensions and metrics find your dataset Id by going navigating to your BigQuery export.... Where but works on aggregate values, e.g clicking on the number of sessions per (! Metric helps you determine the cost of running the query results page will appear below the query is... Export becomes available around 6 AM ( timezone of the data location is the hit, custom,. Advanced ones as the GA4 properties are event based, every row in our data in BigQuery, let first...

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google analytics bigquery export schema