At a certain point, it's hard to keep track of where in time the story is. A very good biography of the Dassler Family : Adidas and Puma. The 2 brothers and their differences and fallout paved the way for these 2 titans of the sports industry. Buy Now: $150 Great on the 1970s and the way they used TV for their gain.

Certain stories are interesting, but others seem to be aimed at people who care a lot more about finance than I do.

Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in … Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2006). A great book for sneaker heads, as well as fans of non-fiction/history in general. The Footwear Collection (Multilingual Edition), True Originals: An OG Adidas Selection by a Fan 1970-1993, Out of the Box: The Rise of Sneaker Culture.

Let us know what’s wrong with this preview of, Published felt like reading a history book on sports companies. There will be the occasional sentence to say "and then the Berlin wall came down" so you realize that you've reached the end of the '80s, but that's about it. Having contrasting personalities, the two business minded brothers separated slowly. Unable to add item to List. The beginning of the book focused mainly on the brothers and family issues which I didn't find too compelling as my intention for reading the book was to learn more about the perspective of Adidas and Puma in relation to Nike and other competitors. Their history very much influences how they operate today. Thanks to Adidas can you can. The two respective brothers Adolfh (Adi) and Rudolf (Rudi) that started the Dassler Shoe Company in their mother's washroom. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Please try again. Goodreads helps you keep track of books you want to read. This book is about the roller-coaster ride of Adidas with snippets on Puma.

RAINER KARLSCH is a research associate at the Institute for Contemporary History in Munich/Berlin. Highly recommend. Smit is a business journalist for such outlets as the, The title of this book is misleading; maybe 50-100 pages of the book actually talk about the warring Dassler brothers (best tidbit: Adidas is named for Adi Dassler). A mecca for sneakerheads, The Adidas Archive: The Footwear Collection is jampacked with groundbreaking designs and star-studded collabs, including kicks by Kanye West, Pharrell Williams, Raf Simons, Stella McCartney, Parley for the Oceans and Yohji Yamamoto, to name but a few. The book is a bit uneven, jumps around in time and space, and lacks an consistent narrative thread - it seems more like a series of snapshots once you get past the more compelling narrative of the early years. Barbara Smit has written for the Financial Times, the International Herald Tribune, the Economist, and Time, among other publications.

Save up to 70% off  the cover price. The beginning of this book was quite interesting. The rest is about the business behemoth adidas became and it’s history after that, which I don’t really find all that interesting.

This book is about the roller-coaster ride of Adidas with snippets on Puma.

Good subjects on other.

Especially when the brand’s history is so fascinating, iconic and …

This shopping feature will continue to load items when the Enter key is pressed. From there, the brothers had a falling out and they both went their both ways : Adidas and Puma and the strain and toll on the respective families. Accompanied by a foreword by designer Jacques Chassaing, the book conveys the driving force behind Adidas, all the epic moments and groundbreaking prototypes.

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“What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design and cultural history, from Adidas’s beginnings in 1919 until today,” Taschen writes. This is an interesting look at the history of Adidas & Puma, and I especially enjoyed the description of the founding of the companies as well as some of the early shenanigans with under-the-table endorsement payments to amateur Olympic athletes.

Barbara Smit's Sneaker Wars narrates the story of Adi and Rudolf, two young adults on the road to making two of the most well known shoes in the world today. The rest of the book spends too much time detailing the financial transactions of Adidas, Puma, Nike, Reebok, and others, with a heavy focus on the '60s and '70s.

Once, the author moved on from the family issues, I found it difficult to put the book down.

Less narrative and more business focused than “Shoe Dog” about Phil Knight, but really good read. Very informative and an interesting story but was dry at times and definitely leaned towards Adidas than Puma. 10/10.

I recommend this book to anyone who has first read "Shoe Dog" by Phil Knight. An in-depth and well-written of the titans of sports equipment and apparel. Horst is cast away from the family’s home base in Germany to run Adidas France which he builds into a rival conglomerate which competes with and eventually eclipses his parent’s company.

On one level, Horst’s story is an interesting case study of how to build a global business through force of personality and networking; but with favours earned through lavish gifts and five star treatment, its a dodgy business model both ethically and fiscally.

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She received her master's degree in international journalism from City University in London.



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