In 1970, Keep America Beautiful began distributing a free brochure. Get Involved. "[8] Become a Volunteer. It is the largest community improvement organization in the United States, with more than 600 state and community-based affiliate organizations and more than 1,000 partner organizations. Recognizing the presence of ash receptacles correlates with lower rates of cigarette butt littering, Keep America Beautiful has placed 10,000 litter stands in public settings through 2019. The organization's narrow focus on litter is alleged to divert public responsibility away from corporations and industries. Others report, however, that the term was coined by Paul B. Gioni, a copywriter in New York City who originated it for the Advertising Council, known as the Ad Council, in 1947.

Plogging, the act of picking up litter while jogging, debuted in Sweden in 2016 and was adopted by Keep America Beautiful in 2018 as it incorporates reducing litter, improving recycling, and beautifying communities – the three primary areas of work that Keep America Beautiful and its network of more than 600 community-based affiliates focus on. The Keep America Beautiful Community Restoration and Resiliency Fund (CRRF) was launched in 2017 after Hurricane Harvey’s historic flooding in Texas and Louisiana and prior to Hurricane Irma coming ashore in Florida. Make A Donation. In our effort to make sure beauty is our lasting signature, Keep America Beautiful® works with millions of volunteers on beautification and greening programs that impact more than 15,000 communities annually. KEEP AMERICA BEAUTIFUL, INC. Waste in Place is the Keep America Beautiful educational resource developed for prekindergarten through 12th grade students and educators. Keep America Beautiful also co-sponsors the "Keep America Beautiful Hometown USA Award" with the Boy Scouts of America that boy scouts can earn by completing a non-paid, community service project (minimum of eight hours of time, two of which must involve management planning, with the other six hours consisting of carrying out the project), with the approved scout project being designed to "help keep America beautiful and benefit the community either physically or financially.

Volunteers organize to remove litter and debris from roadsides, highways, shorelines and waterways; plant trees, flowers and community gardens; clean and restore nature trails, recreation areas and playgrounds; recycle aluminum cans, plastic bottles, electronics, paper products, scrap tires, and clothing; rebuild public spaces in communities struck by natural disasters; and much more. Through programs such as the Great American Cleanup® and Community Impact Grants, our actions lead to native species plantings, sustainable community gardens including fruit and vegetable gardens, tree plantings, urban forestry, vacant lot transformation, graffiti abatement, and more.



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