[2] The term gained an increased usage on social media in the wake of the George Floyd protests . So what do we do after we post? Can Performative Activism Actually Make a Difference? While people who post a black square or Hello Kitty says ACAB meme might have good intentions, the extent of their activism seems to start and end with social media. So, you have to consider the fact that some people/brands felt obligated to say something even if they didnt 100% mean it because they didnt want to face repercussions of silence. This crowded out the important information being exchanged on resources, petitions, and rallies. According to Black Lives Matters website, the organization isasking people to donate, sign petitions, vote and protest if possible. I think social media has done a great job of making us closer, keeping us aware of current events in our society, and creating spaces for discussion. Just educating yourself on a topic youre unfamiliar with or talking with the people around you makes all the difference. According to Elle, performative activism is "the practice of words, posts . Again, its sad, but that is how it works. Amid this movement, approximately 26 million American took to the streets in opposition against police brutality, while millions of others took to social media platforms, using relevant hashtags to support the movement. by Stacia Datskovska. We take the time and energy we would normally spend carefully crafting stories, tweets and posts, and divert it into real action and real change. Dahlia Solomon is a sophomore at Syosset High School. Gen Z Social Media Use Is More Than 'Performative Activism'. Performative activism perpetuates inaction | Opinion | jackcentral.org Performative Social Media Activism Doesn't Help Ukraine This makes it easy for people to believe that they are making a difference by reposting a heavily circulated infographic. Performative activism - Wikipedia From my perspective, there were people on both ends of the spectrum participating in this form of activism. which can help people take the first important step of becoming aware. The information, emotion and calls to action these voices share can only be effective if allies are willing to step aside and listen. Performative or Informative: Can Social Media Activism Ever Be That being said, genuine social media activism is supported by concrete actions and measurable commitments to change. Dont get me wrong using social media as a platform to spread awareness for pressing issues and inform others is certainly a step in the right direction and can begin important conversations and effectively unite people over social justice issues. Various platforms such as Facebook, Twitter, Instagram, Tik Tok, and YouTube have shaped how younger generations advocate for change. Performative activism makes us question if people are actually changing their mindsets or simply appearing to do so out of fear of trying to go . Unfortunately, the perhaps well-intentioned nature of Blackout Tuesday backfired, as posts with helpful information in BLM tags got silenced in favor of black squares with millions of likes. Why arent we talking about this? It feels like every time I open Instagram, at least one persons story has an Impact infographic or news article about a trending national or global crisis paired with that caption. Similarly if a creative art piece of a turtle with a dialog box saying save me, goes viral on the internet and looking at it is what makes people think they need to be saved rather than social activists at rallies, explaining to the general public the threat the face, there is not much we can do about it. December 24, 2020 by Althea Ocomen. According to Elle, performative activism is the practice of words, posts and gestures that do more to promote an individuals own virtuous moral compass than actually helping the causes that theyre intending to showcase. Its done purely for personal gain, and it often unintentionally silences actual activists seeking to spread information and awareness. Influencers who, when it was popular, put BLM in their bio, who posted a black square for #blackouttuesday, and who have been silent since then, are the pinnacle of performative activism. However, it is restricted to just being the face value of the movement, i.e., it can spread awareness, catch peoples attention, but does not actually solve the very conundrum of the movement. Beyond just our place in a social movement, we must consider the impact of social media activism on the movements themselves. [1] It is often associated with surface-level activism, referred to as slacktivism. It shifted the conversation from how we can uplift Black voices andeliminate oppressive systems to a competition in wokeness. It became more important to be known as not racist rather than be actively anti-racist. It's when a person or an organization posts on social media about a current issue, but doesn't follow through with meaningful action. Unpacking Social Media 'Activism' - YR Media Although it spread awareness of the movement, it did not provide people with information to further their understanding of the movement. Take the Black Lives Matter movement for example. For those that choose to follow suit for this reason, it can seem that their efforts are half-hearted and simply copy and pasted - or rather, performative. The Dangers of Performative Activism, And How To Avoid It To combat social justice issues as trends, we must reflect on the reason why we are reposting that infographic that has been circulating on our peers stories. Is Social Media's "Performative Activism" Genuine? | IST 110 When activism became a trend and a competition,peopleeventually got bored of it. We all have the ability to make an impact, and the place where that ability is greatest is not necessarily, or even primarily, online. Also, not all social media actions are at surface level. . Performative Activism Kills Social Justice - The Unread Initiative Treating social justice movements as mere trends, on the other hand, is not. Your email address will not be published. The information, emotion and calls to action these voices share can only be effective if allies are willing to step aside and listen. Instead, share resources, places to donate, petitions, organizations, or just real news. Performative activism is activism done to increase one's social capital rather than because of one's devotion to a cause. 76 percent of Americans agree, saying that social media makes people believe they are contributing to change when they really arent. In the age of pandemics and political unrest, social media has been ablaze with discussions and disagreements regarding the best ways to approach these societal flaws. It was the least someone could do during that time to fight against racial injustice. Also known as "slacktivism" (and "clicktivism" or "hashtag activism"), it's the notion that changing your profile picture, liking a post or using a hashtag is enough to show people that you care about what's going on. You can also see which brands were more sincere by looking into what they are doing for the BLM movement, such as requiring diversity training, raising money to support black businesses and sharing stories on their social media. Posting trending infographics or tweets without doing your own research is performative activism. But I also think that for many causes, the more people talking about them, the better. Because black squares were getting the most likes, posts with information about petitions or donation links were pushed down in users algorithms as well. Many of us have seen this all over TikTok, especially with protesting. When engaging in activism as an ally, one must actually understand what that group is asking of them and follow through with it. The Seesaw Effect of Performative Activism on Social Media - Rewire In a digital age where social consciousness has become social capital, short bites of information have become a saving grace for the casual activist. When activism became a trend and a competition,people, What people do outside of social media has the biggest impact. My advice? Unfortunately, this has created a rather harmful byproduct: performative activism. Some users did intend on being allies to the Black community, and other users were just simply following any other trend. KOCH: Performative activism symptom of social media Either way posting a black square was, and is not, the way to enact change. On Friday, the Supreme Court of the United States officially reversed its ruling on the 1973 case Roe v. Wade, thereby eliminating the constitutional right to abortion. However, we should strive to be mindful of how were participating in activism online, and recognize when a good thing is no longer a good thing. SAWANT: Performative activism on social media is counterproductive In conclusion, I think every one is just playing their part, whether with devotion or not, as long it is creating even a small progress, its fine by me. As an "avid" social media user myself, I have noticed the trend of using Instagram stories as a pedestal to shine light on issues that matter to many. These three instances have one thing in common: they are textbook examples . This is a column part of a monthly series called No Planet B written by Sustainability & Energy Management Coordinator Chelsea Malacara and Fervent anti-semitism has covertly risen in the United States for years and little to nothing has been done to stop it. What really matters is the consistency of that contribution, one does not have to be devoted but should at least be dedicated towards the moment. In my mind, reposting things on your instagram story is not really going to make such a difference to your followers. Infographics with police brutality statistics and headlines with the latest updates on BLM news were reposted and re-shared everywhere online. Far from being an individual problem, this use of social media is something most of us have likely come into contact with, and is something we cannot likely prevent; however, it is more important now than ever to be critical of the media that we consume, especially when that media is taking essential social movements and using them for material or corporate gain. Performative Activism: How Social Media Plays a Part However, with helpful information also came posts and captions with no substance, such as memes with popular culture characters with ACAB, which means All Cops Are Bastards, written above them, or a black square on someones feed with #BlackLivesMatter for Blackout Tuesday. I think performative activism is really up to the masses, and I believe that fact can serve both the good and bad of social media. The performative nature of social media activism These are all things allies can do without logging onto Instagram or Twitter. If you're like me, you might have taken the liberty of sharing an infographic about a social cause. Almost every form of social media has a way to disseminate information in bite-size chunks; that function is central to its purpose as social media. Social media activism has seen a massive increase in popularity and relevance . The crisis becomes one of many that follow this trend. With the rise of social media, the incoming wave of modern celebrities, and the new idea of "social influencers", there is much to be discussed about something called performative activism. In your example, the black squares, there were tons of contradicting information. These are the individuals that become performative activists, whether they realize it or not. However, by doing so, you could be participating in a phenomenon called performative activism. This term lacks a formal definition, but is generally associated with a form of activism used for personal gain rather than for a cause. This is not the first time we have seen performative activism on social media though. Since then, the prominence of the Black Lives Matter movement has slowed and many users have deleted these black squares. There is certainly a potential for misinformation, as controversial topics may entice people to spread information that may be skewed, censored or altered by people from different political parties and opposing sides of a given issue. Social Media and Influencer Activism - Sunstroke Magazine Treating social justice movements as mere trends, on the other hand, is not. While this phenomenon may seem harmless,it actually devalues social justicemovements in a number of ways. Social media at its very core is an optical illusion, showcasing lives, events and opinions. The Dangers of Performative Activism - The Good Planet (4) It is easy to take a stance on an issue that is summed up by a few bullet points, which only takes away from the real-life implications and experiences of impacted people. Nowadays it only takes one share for a video, comment, or post to go viral. They'll retweet quotes about kindness but treat others poorly. Unfortunately, the perhaps well-intentioned nature of Blackout Tuesday backfired, as posts with helpful information in BLM tags got. Does Generation Z even know what hobbies are? As the Black Lives Matter movement recently gained momentum after the injustices committed against many Black lives this year and all the years before, social media became a way for everyday citizens to spread the movement. To develop an informed stance about the true depth of a crisis, it is important to have a grasp on the political, historical and cultural standing of the issue, which takes time and is certainly much more difficult than reposting an Instagram story. Is performative activism genuine or a method of being perceived positively by society? How To Spot Performative Activism, and Why It Can Do More - BELatina Social media activism: performative, or productive allyship? Performative activism is a hindrance to social justice movements and yet it is becoming increasingly popular on social media. All of this goes without saying that I have learnt a great ordeal through social media activism, starting even with the old Tumblr days where my thirteen-year-old . Many Indigenous creators called for a blackout that day as well, asking for non-Indigenous people to refrain from posting to uplift their voices. An example of performative activism on social media is Blackout Tuesday. Last year, #BlackoutTuesday trended on Instagram because millions of people posted a black square. Another way to help movements is not only to externally fight injustice, but to confront ones internal biases. Performative Social Media Activism is Largely Unproductive Two shootings plague College Area after Halloween partying, Fans welcome Alicia Keys home to San Diego in the final show of the ALICIA+KEYS world tour, Beloved classic Disney movies are flooded with racist content, Dear Evan Hansen misses the mark in its portrayal of mental health, San Diego State is ill-prepared for an on-campus shooting, A letter to the editor: Admins of ChangeSDSU amplify more than 100 student complaints, Our soil is depleting, consider sustainable alternatives to create change, Aztec Voice: End of year embarrassing stories. Performative activism is the result of people's preoccupation with these optics and their fixation on their online performance rather than the hard work that goes into enacting social or political change. During Blackout Tuesday, millions of users posted a plain black square, swarming timelines with an army of activism. Occurrences such as Blackout Tuesday can turn activism into a trend rather than a movement. However, there are many aspects to look at when diving into why all of these people and companies are taking such a strong stance on activism and equality. Although implicit bias tests may have their flaws, they can be a good place to start. If real social change is to occur, we must move past this type of activism and instead devote time and resources to helping oppressed groups. But with the rise in social media activism, the potential toxicity of 'performative activism' has also been brought to attention. The most poignant instance of social media activism was triggered by the events surrounding George Floyds murder in the Summer of 2020. She loves being able to debate and communicate with new people to broaden her worldview. Photo via Flickr. This story was written by Jenna Koch. Social media, for many, has become a tool to participate in social movements and keep up appearances without making any substantial effort to support a cause. Performative Social Media Activism is Largely Unproductive. Sometimes they do include sources, but how many people actually fact-check an infographic that takes mere seconds to repost? When we feel bombarded by mountains of social problems, all demanding our time, money and energy, it becomes impossible to engage meaningfully with almost any of it unless youre really good at compartmentalizing. Spreading information and news is incredibly important, but posts without substance do absolutely nothing but water down, Another way to help movements is not only to externally fight injustice, but to confront ones internal biases. Concerns regarding performative activism escalated during the Black Lives Matter movement, followed by the death of George Floyd. Like other microaggressions, its harm is subtle at first glance and detrimental in its collective impact; activism that is reactionary can become not . Good allyship comes from devoting time to the cause you care about, from turning your passion for that cause into action. This sort of performative activism has become especially prevalent this year and is dominated by individuals and companies who use trending social movements to boost their online presence and popularity. With users being able to connect and amplify their voices, social media undoubtedly has the potential to be a powerful tool for activism. If all those users signed petitions, donated, or attended rallies instead, real change could have been made to support the Black community. Social Media Activism: Performance or Informative? - The World But what is the purpose of resharing and posting . Cycling through social justice issues as if they are trends is counterproductive and does not promote substantial changes. Journaling about ones experiences or reading important texts from activists are great ways to begin unlearning racism and other biases. The thing is, people usually talk about pressing issues. On the bright side, it has never been easier to gain momentum for a cause. Instead of focusing on one area that we really care about, many of us become stressed, anxious, and paralyzed, unable to act because we feel we have to give everything an equal amount of ourselves. But that's part of the problem in this . Its not that these actions do no matter or are not significant, if it werent for people supporting such movements at a surface level with the help of social media, the progress of these movements would not have accelerated at such pace. In her free time, Dahlia can be found reading, writing, and drawing. Between June and September of 2020, support for BLM dropped from 67 percent to 55 percent, which suggests that BLM was seen as a phase or a trend, for many people who voiced their support online. One of the core complaints about performative activism is that it's a kind of virtue signaling, where you publicly express an opinion to demonstrate just how woke you are. Either way, Im not sure how effective that strategy was. Social media has also become a method for users to touch on issues that matter to them. Social media has, on countless occasions, proven to be a valuable tool. by Riley Martinez, ContributorNovember 18, 2020. She wholeheartedly believes that young people deserve a voice in politics, and that is why she is involved in local politics and the NGP Blog. As we all know, social media breeds an environment of trends. An example of performative activism on social media is "Blackout Tuesday." Last year, #BlackoutTuesday trended on Instagram because millions of people posted a black square. Furthermore, the issues that are often spread around like trends are heavily oversimplified, stripping complex social justice issues of their significance by reducing them to a few short slides on an Instagram post. Millions of people can be inspired by this cause and can choose to donate, share information, or even come together in groups to make a difference. They'll preach about sustainability but take off in their private jets. She can be reached at [emailprotected]. Once it goes viral, theres no limit as to how far it can go. Because black squares were getting the most likes, posts with information about petitions or donation links were pushed down in users algorithms as well. This is precisely why social media should be the starting point not the endpoint of our activism: it cannot possibly capture it all. The biggest driver of performative activism is social media. Published on March 2, 2022 at 1:56pm. Activism is seen as great PR for brands because it drums up support and attention. Social media as a tool for activism Instagram, a platform where folks are already sharing an ultra-polished, often surface-level version of their lives, might seem made for performative activism. Platforms like Instagram and Twitter can be amazing tools for This is not to say that individuals who engage in activism on social media do so with ill-intentions, or that online activism is always bad. In 2020, about one-third of social media users reported utilizing social media platforms to show support for a cause, look up local protests and encourage others to take action. A lot of the former tend to fall into the brand/celebrity/influencer category. Concurrent with the COVID-19 pandemic over the last year and a half, another historical event has gone viral: the social justice movement. We pick something to focus on and give what we can. Harvard even offers many implicit bias tests which can help people take the first important step of becoming aware. The Problem With Performative Activism on Social Media It was becoming so normal that if a company or brand didnt say something, they would be viewed as unethical and racist. Social media, for many, has become a tool to participate in social movements and keep up appearances without making any substantial effort to support a cause. Spreading information and news is incredibly important, but posts without substance do absolutely nothing but water downmovements. Is Social Medias Performative Activism Genuine? Sources: https://medium.com/illumination/the-difference-between-performative-activism-and-genuine-allyship-c1071133d0e0. This is why I do not think we should base how much people care about a movement based on what we see on social media. Unfortunately, today we live in a world where a mass population is only comfortable or is somewhat limited to interacting through screens and keypads. Although implicit bias tests may have their flaws, they can be a good place to start. Performative Activism - The Unread Initiative Molly Rudden is a sophomore majoring in philosophy, politics and law. Without offline actions, however, posting an infographic is not actually making a significant contribution to the cause, and seems to make people think they are making a difference that is more significant than it truly is. Social Media Activism: Accessible or Performative? Social media has become one of the primary mediums for activism and advocacy, no matter the topic or issue. In the sense of social media activism, I feel as though many of my peers posted those infographics simply because they felt they needed to. What people do outside of social media has the biggest impact. In fact, most people generally find it to be annoying and repetitive even though it has become such a trendy thing to do lately. Cultural experts and activists argue that there's a difference between true allyship and activism versus performance activism, and performance activism could do more harm than good. If real social change is to occur, we must move past this type of activism and instead devote time and resources to helping oppressed groups. It could also be posting pictures from the protest you went to, but you didn't stay for long, and mostly you care that other people see that you went," says 17-year . Social media burnout, far from being an individual issue, can cause entire movements to lose traction. There are two sides to online activism: there are those who want to appear like they care about a cause, and there are those who actually do. When people engage in social movements out of a thinly-veiled desire to be trendy, that participation ceases to become activism. It's become popular or trendy to "show support . By design, social media is performative. A few other social justice organizations include Native American Rights Fund, whichprovides legal assistance to indigenous tribes,the Okra Project, whichbrings food and other resources to Black trans people in need, and theLGBTQ Freedom Fund, which raises money for the bail of LGBTQ people, who are three times more likely to be jailed compared to non LGBTQ people. This trend, now called performative activism, has become a social media mainstay. 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