And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. Advertisers, be aware Im not alone. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Ive been retired for 9 months now and I have been watching a lot of TV lately. Television is a tool used to brainwash people to believe that certain races of people are superior to others. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. I believe it, Janet. Are they terrified of being called out as racists? Yes! Often he complains about how shows are too woke. Its ridiculous. The high-end advertising being geared towards blacks is so unrealistic! But the point is in The Cranky Creatives response, which is spot on. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. I gave been living in Latin America, Costa Rica, for the last 13 years. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. I have been saying this for years. I have noticed this myself the last year and is more prevalent the last 6 mos. Excellent post, G. Youve been paying attention! Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. It would seem that racism is alive and well, and Im not just talking among white people. To a black person, diversity means adding black people. Like you, I would love to see the social media platforms reclassified as utilities, but Im not sure whos going to do it. Bang on, Dennis. Together, the masculine and feminine complement one another in ways that only nature could have devised. We are in the TOWER OF BABEL! (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. Brad, thank you for your thoughtful comment. And I have nothing against her. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. As is Jardiance Ron. Hes whiter than just about any white person you know. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. How I would love to sit down with you and talk about all of this. I have boycotted every company pushing the propaganda. Everything is everybodys fault except for theirs ask all the black prisoners in prison! I see about 3% of Asians and less than 1% of Hispanics in commercials these days. 8. This is, of course, assuming that advertisers bother to portray white men at all. The Thirteenth Amendment abolished slavery in 1865, and the U.S. fought a bloody war, nearly destroying itself in the process, to end the practice. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. Black/white interracial marriages are 1%!!!!! ). When I say normal, I dont mean this in a derogatory way but normal as in real life normal. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . . GET THE HELL OUT OF HERE!! But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. Thanks for writing, skinny white girl. r/TooAfraidToAsk - Has anyone noticed that newer commercials almost Does that represent the true numbers of passengers or the target for airline passengers? Sad. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? This country is so much in the toilet right now. White men ARE shown to be bigger/ plus-sized. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. You dont have to be a Rhodes scholar to see the intention behind all of this. Not so much. Im pretty sure we have the George Floyd BLM protesters to thank for this. Yes embarrassingand since you say this Im guessing you are black. They hate normal people. Even more so with people of color!! Depends what you define racism as. This is propaganda. If you find it annoying, its because its not representative of reality. Oh, and dont forget critical race theory. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. Who would we need to contact to bring this to their attention? Youre right, Zan. I CANT STAND IT! Another observation I neglected to mention in my last post. I call these internalized values the Five Es and they are presented here: 1. Recent LL Bean catalogues are great examples of everything you mention. Why is every commercial have blacks and gay people and interracial marriages. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. The BLM movement really made an impact on the American psyche. Until Black leaders come out and say something nothing will change. Im unapologetic and young. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. That is the main problem. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. Some people actually realize advertising is, and always has been, bullshit anyway. Now that you are aware, youll start to notice it yourself. You are where you are because of him, you idiot! Isnt that interesting? Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. I happened along this post because I have been observing everything you mentioned. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? Do you accept these cookies and the processing of personal data involved? If blm does not get their way, they burn down the cities. I do NOT watch any commercials anymore. no taxpayer is going to care about my first world problem..lol. They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. Generation to generation. I dare say it has produced more comments than any of your other blogs. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. I became republican for this reason. And it is almost assumed at this point that every other couple is either interracial or gay. Forbes Communications Council members share strategies for including authentic diversity in marketing. No, America is not racist. However, that should never mean 90% one race unless that is your target. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. About the whole social justice push. . A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain. No strong white young men in Star Wars? Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. And many, many interesting theories on what is going on. The findings are simply not believable. I am glad The Awakening is happening Im just worried that it might be too late. Mostly white men. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. Good observation. And it all just aint about a disproportionate amount of blacks in commercials. Look at the movies now. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Fake advertising, Bob? Change is needed, but where should it begin? I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Wow, where will this country get our future warriors? Scratch that. But, this isnt some sort of phenomenon. And WHY NOT a cat? Yes, people need to vote with their wallets. Homosexual couple having fun together "Diversity" has many different . Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Why do so few women work as coal miners? People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. Honestly, I dont see this getting any better. It feels forced, obvious and its now constantly shoved in our face. Some say they. It is because they loath to present young white men as heroes or role models. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. But boy, Ive learned since then!! I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. This is a great idea, Thor. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. While 10% of all new marriages are interracial, only 1% are black/white marriages. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. The other 9% are asian and hispanic interracial marriages. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. They need to work with the police and clean up their own communities. This is not realistic or representative. I dont own slaves and neither did any of my ancestors (poor immigrants). What are some examples of forced diversity? - Quora I went on a two month road trip Nov-Dec. 2020. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. Anyway, overseas you see more representation of the other interracial mixes. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. In fact they are disrespecting them at every turn. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising.
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