*$1,009,803 System Wide Average Net Revenues. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. We gathered that feedback and used it to set goals and action plans for the company. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Atlanta, GA 30338 In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. We look forward to realizing Charles vision for the company.. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? I dont believe that the people side of our business is dead.. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. And so were going to really get to focus there. So weve been able to do that. 908-236-0277. Find restaurant equipment and suppliers. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. I try to pass along that spirit and advice to others. So we have a broad array of food products that are both healthier and theyre more boldly flavored. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Well see, I may have to bring that one back. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. I think they can be used throughout the day and utilized in guests diets. I love that. Today's post focus' on that topic in an interview with Charles Watson, the CEO of Tropical Smoothie Caf. Mark serves on the board of the Institute of Certified Franchise Executives. ", Charles Watson was named CEO in December 2018. which of the following is not characteristic of groupthink SPEED He is a general assignment reporter and has covered a range . Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. TropicalSmoothie.com. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. How Much Do You Make Owning A Tropical Smoothie. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. But its the freshness. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. cincinnati fence company llc SERVICE. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Outside of smoothies, whats the top-selling non-smoothie product? 770-580-2333 So its the made-to-order. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. This process only helps our individual franchisees and their bottom line, respectively.". Tropical Smoothie Cafe's primary competitors include Del Taco, Jack in the Box, El Pollo Loco and 19 more. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Such filing does not constitute approval by the Department of Law. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. And was one in place already? January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . Its only here until August. NET WORTH * LIQUID CAPITAL/CASH . An offering can only be made by prospectus filed first with the Department of Law of the State of New York. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Call now and speak to a franchise development leader. What sets your smoothies apart from smoothies from competitors? Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. I lean into that so that our employees can feel good about what they do.. we dont want to go to Manhattan and open 30 locations. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Nobody knew what was going to happen. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Watson: As you know, the restaurant industry has taken a huge hit. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. Youre paying for a premium product. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. It is, however, a "darn good chaser," he said and . The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. He is directly responsible for selling more than 800 franchises. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. What were the one or two unique challenges that you faced upon taking over as CEO? I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. I was 11 years old when I got my first job washing dishes at my fathers restaurant. Were finding ourselves in an environment where people want speed. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. "We were in a good place! 1117 Perimeter Center West, Suite W200 With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Was it a pleasant surprise, expected, or was it a bit of both? With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Without our franchisees, committees, and council, I simply could not do this job. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. And then number two, I would say a franchisee base that is second to none. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. The offering is by prospectus only. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. In this role, he is responsible for the brand's strategic vision and overall franchise performance. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . Your results may differ.
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