as tobacco outlets.) That’s why we need to limit the tobacco industry’s intrusion in those communities — so all communities can have healthy environments. Through cases, exercises, readings and class discussions, students will develop an understanding of environmental issues facing Europe and North Africa (including but not limited to marine pollution, overfishing, endangered species, and land conservation) and communication practices to promote public awareness, change behavior and influence public policy. You may arrive at different ways to trigger that idea, but the important thing is that you do set the trigger first. The industry knows that more money spent on marketing equals more people buying their product. But they probably have very little sense of how many tobacco outlets there are (people don’t generally think of gas stations, drug stores, grocery stores, etc. Has anyone ever started smoking because they saw an ad in a store? Reporter: You’re talking about things like coupons and signs in retail stores? Pricing strategies are part of the industry’s overall goal to improve their retail presence. Then you have to find the right language to effectively talk about it. The Sea Turtle Protection Society of Greece, known as ARCHELON, works to protect the sea turtles and their habitats in Greece though monitoring and research, management plans, and raising public awareness of issues facing sea turtles. If you are speaking to legislative staff, and feel hindered by lobbying restrictions, you could ask an advocacy group representative to join you and lead the discussion on legislative solutions. Answer: What I’m worried about is whether we can trust our policymakers to make good decisions. Simply using the word “fairness” could be a better alternative. Reporter: So, you’re saying that new laws are needed because people — especially poor people — can’t be trusted to make good decisions for themselves? If you are asked to give a television interview about the impact of tobacco marketing, you could refer the producer to an academic researcher with expertise in this area or a community member whose struggles with quitting have been made more difficult by exposure to abundant tobacco marketing. These numbers can be so large that they are difficult to comprehend or understand. Or you may want to frame your argument differently depending on your target. That’s why they are willing to spend billions of dollars on it — to recruit their next generation of smokers — our kids. These are valid points, but instead of focusing on specific policy options to reduce point of sale tobacco marketing through limiting the places tobacco can be sold, you’re talking about smoking as primarily a matter of individual choice. After that, addiction to tobacco effectively precludes the ability to make a choice. As you prepare to speak with different audiences, think about the values each audience holds. Reporter: Are you saying that poor people can’t make good decisions? Provide comparisons with familiar things. As an example, here are three messages that support reducing youths’ exposure to point of sale tobacco marketing but that emphasize different values for different audiences: To parents/schools group: Our kids should be able to walk to school or stop in a convenience store without being bombarded by tobacco industry ads. The purpose of the field lab will be to learn about the goals and operations of the Sea Turtle Protection Society as well as how the Society uses communication, public relations and educational outreach to achieve those goals. Boston, MA 02115, Phone: 617-373-8494 Junk food, sugar, sports drinks — they’re all bad for you, too.


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